We will love the new Spring/Summer 2018 Collection – #AIGNERLOVE   

My dear fashionistas, what could be better than dreaming of the next summer during the cold winter season? With the new #AIGNERLOVE Spring/Summer 2018 Collection, you will have no difficulty! For this new season, AIGNER relies on the most beautiful thing in the world – love! And they show us that love for AIGNER's brand, the product and the philosophy pays off – with eternal fidelity, the highest quality and the best design. We will be beaming just as much as these new bags and fall in love at first sight, you'll see!

The #AIGNERLOVE campaign was photographed in a shooting with streetstyle photographer Tommy Ton with five international influencers during the Fashion Week in Milan in September and was adapted into a cool lifestyle concept. Who could convey better and more authentically than us - the digital natives - the enthusiasm and energy of the collection and the digital zeitgeist through our love for fashion? I would have loved to have been part of it, but instead, I gave my love to my newborn daughter. 

For creative director Christian Alexander Beck, #AIGNERLOVE is ecstatic and sensual, sweet and tough. He presents puckered lips and candy pink and consequently offers us pop art accents. Particularly cool: AIGNER's typo print sets statements in black & white. 

But the best thing about the collection is that it has the courage to embrace individuality. The different outfits, versions of bags and carrying methods offer room for innumerable combinations so that everyone can find their perfect companion.

Thanks to the prints, the colors and the materials, the collection is in tune with the latest trends and picks up on the current issues and what we wish for the most – it is sensual and refreshing. There will also be new it-bags and precious special editions celebrating their passion for design and artisanry. Let’s fall in #LOVE with the Candice and the Jada Bag. And for next summer, let us not only have love in our hearts, but also in our hands, over our shoulder or on our nose. Because with #AIGNERLOVE, it should be omnipresent and unite us all. What a wonderful thought.

Yours truly, Kate