LET'S START TO DADA – THE NEW SPRING/SUMMER 2019 COLLECTION BY AIGNER

The first snow is falling outside? Hey, let's just talk about the upcoming spring. I have something very special for you today – the first bag from the new AIGNER DADA Spring/Summer 2019 Collection. In contrast to warm temperatures, it is already available now.

Its name is 'Greta' and with its timeless and puristic form, it definitely has the makings of a new classic. Don't you agree? It plays with its charms like no other and shows volume, size and depth, because thanks to narrow straps, which are closed diagonally at the front, it is compactly square. When the straps are opened, its trapezoid form presents itself with a lot of storage space and a completely new look. It is available in three colors - Cedar Brown, which I am showing you today, White!!!!!! and classic Black.

Aside from rethinking the familiar and breaking with old mindsets, expressing one's own individuality is the main focus of the new DADA Spring/Summer 2019 Collection. AIGNER's Creative Director Christian Alexander Beck wants to encourage lateral thinking next year and make the 'Dadaism' of the 20th century wearable. Sounds like a creative invitation to mix! He skillfully succeeds in balancing the desire for an awakening and individuality, without ignoring the roots of the luxury leather brand. Exciting dichotomies ̈par excellence will surprise us and inspire us to wear sophisticated looks.


You can look forward to it!
Yours, Kate