The international model Ginta was also shot for the DADA Spring/Summer 2019 campaign by photographer Thomas Lohr in London. The result: a high-contrast campaign that captivates with its modernity and coolness. In the interview, Ginta also reveals the significance of a German brand like AIGNER within the portfolio of an international model.

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THREE QUESTIONS FOR GINTA

What does a German brand stand for in your eyes and how do you perceive AIGNER as such?

What I love about AIGNER is that it shows courage in terms of colour. I think AIGNER stands for women who are self-confident, who mix different colours and generally like to attract attention with them.

The ‘DADA’ theme of the current Spring/Summer Collection 2019 is derived from Dadaism, the art and literature movement at the beginning of the 20th century. The artists’ work was characteristic of a zeitgeist of rebellion and defiance of everything familiar. The search for a new meaning of life meant stepping out of the comfort zone and living one’s own individuality to the full. When you think of the background to this strong collection theme, what does “beDADA” mean to you?

“beDADA” represents being cool and different – not being intimidated by the opinions of others. Stand by your style!

What value does a bag have for you and what emotional and functional advantages can it have for its wearer?

For me personally, it is an irreplaceable companion – after all, you store everything that’s important for everyday life in it! The final touch harmonises the overall look and makes it unique.