AIGNER - Luxury made in Germany
Luxury, trend and fashion zeitgeist – more than 50 years later AIGNER still represents craftsmanship, highest quality and timeless design. Over the years the brand has emerged as the modern luxury label it is, creating an icon itself with the famous “Cybill” Bag. Every season AIGNER surprises with a sophisticated campaign: the new AIGNER Spring/Summer 2021 “Mother Nature“ collection embodies this longing for closeness to nature and one‘s own roots. Again in this collection, AIGNER remains true to its roots and combines selected vintage pieces with modern shapes and colours. The new “Mother Nature“ collection is thus a consequent continuation of the last season.
AIGNER’s core competences lie with leather bags and accessories. Every season the design team led by Creative Director Christian Beck creates bags for fashion lovers which also have the potential to become a real classic. In addition the matching product variety ranges from jewellry & watches, glasses, shoes, women’s & menswear to kid’s clothes – all of the above being acquainted license partners. The label has also set foot on the international fashion weeks: twice a year AIGNER presents its newest fashion and leather designs in Milan. It is here that from 2009 on, Head of Design - Christian Beck, reveals his inspirations for the upcoming season with elaborate looks and exclusive bag models.
AIGNER’s vision is directed to the future while proudly looking back on a rich history. Back in the 1930s, when the Hungarian-born Etienne Aigner celebrated his first success at the Haute Couture shows in Paris, no one could have guessed it would be his first step towards establishing one of the most famous luxury and lifestyle labels of today. That was the beginning of his success story: followed by the presentation of his own collection in New York in the 50s – which first carried the typical A logo shaped like a horseshoe – it brought him further to Munich. It was there, that Etienne Aigner met Heiner H. Rankl, a business man with just as much unmistakable sense of the future, as well as an appreciation for tradition. Therefore it comes as no surprise that Munich was the place of birth for the cult label AIGNER in 1965.
What persisted throughout the time is the devotion to luxury the love for the product itself and of course the internationally infamous horseshoe logo. Until today the evolution of the brand is marked by flexibility and steady expansion of its DNA in combination with fashion zeitgeist. AIGNER remains faithful to its values and principles by creating timeless product, while nevertheless counting on innovation and setting trends like it did with its signature bag “Cybill”. It embodies the clean, elegant design language of the brand like no other.
AIGNER is currently residing in 100 shops worldwide. Etienne Aigner’s life’s work – since 2008 in the hands of management CEO Sibylle Schön – is now a global luxury label, represented in 35 countries from Europe over Asia, Africa and the Middle East to the Duty Free sector all the way from Munich to Shanghai.