We all have them, our all-time AIGNER favourites: Genoveva Bag, Diadora Bag and Roma Bag.

For the first time, AIGNER starts the new season with a Pre-Fall 2019 collection: whether classic or trend piece, large or small, chic or legère - the new bag lines Cosima & Savona reflect the love for detail.

A special highlight of the Spring/Summer 2019 collection are three special editions, available for the very first time in the special size S/XS.

Lana, Kira and Greta – you should remember these names! The new series combine minimalist, clean design with luxurious understatement and have the potential to become new AIGNER classics.

Model Alyssah is at home on the international catwalks of the fashion world and has already adorned numerous covers of the most important fashion magazines. Alyssah has now been in front of the camera in London for the DADA Spring/Summer 2019 campaign. In an interview, she reveals the significance of a German brand like AIGNER for an international model like her.

We have already been casually strapping belt bags around our hips over the past season and don’t want to do without the practical spatial wonders in the Spring/Summer 2019 season either.

The international model Ginta was also shot for the DADA Spring/Summer 2019 campaign by photographer Thomas Lohr in London. The result: a high-contrast campaign that captivates with its modernity and coolness. In the interview, Ginta also reveals the significance of a German brand like

ONE BAG, MANY STYLES: The size of the DIADORA BACKPACK is compact, the design feminine and, at the same time, casual and elegantly sporty. With the help of the decorative chain shoulder straps, the backpack can be worn as a practical backpack, tote or stylish shoulder bag, depending on your preferences and occasion.

Personalize your strap at the AIGNER online shop.

The Italian handbag manufacturer Roberto Alessi, based in Signa near Florence, has been a valued business partner of AIGNER for many years.

Model Gia is known internationally and was in front of the camera for the AIGNER DADA Spring/Summer 2019 campaign. Her cool, modern charisma inspired everyone on the set in London! In an interview, she tells us what makes AIGNER bags so special for her.

From the runway in Milan to a street style suitable for everyday use – the DADA Spring/Summer 2019 collection.

When Etienne Aigner founded the luxury leather brand of the same name in the 1960s, he captured the attitude towards life during this period with his exclusive creations. The chianti red accessories became in-demand cult objects and turned into the statement pieces of the 60s and 70s, as well as part of the current AIGNER DNA.

Find out more about the history of AIGNER and its DNA, which can still be found in all products until today.

Creative Director Christian Beck talks about the Spring/Summer 2019 DADA COLLECTION

The new AIGNER online shop offers special advantages.