Model Alyssah is at home on the international catwalks of the fashion world and has already adorned numerous covers of the most important fashion magazines. Alyssah has now been in front of the camera in London for the DADA Spring/Summer 2019 campaign. In an interview, she reveals the significance of a German brand like AIGNER for an international model like her.


What does a German brand stand for in your eyes and how do you perceive AIGNER as such?

For me, a German brand stands for European culture. In this respect, I see AIGNER in particular as a stylish brand that suits all age groups. A bag can look more modern or more classic depending on who wears it.

What do you think makes AIGNER bags so unique?

The patterns and materials of the bags are simply unbeatable. They all have the finest details and beautiful designs.

What value does a bag have for you and what emotional and functional advantages can it have for its wearer?

For me, a bag has to be both classic and practical. It should be able to carry everything you need and, at the same time, give you an individual look. The right bag gives you the confidence to live out your personal style. Whether a small vintage or new hobo bag, it allows the wearers to express themselves without words.