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ARTS AND CRAFTS - Spring/Summer 2024

Spring/Summer 2024

The warm light of the Italian sun falls on the picturesque Villa Pizzo with its mediterranean gardens on the shores of Lake Como and creates a unique atmosphere full of dolce vita. AIGNER‘s new Spring/Summer 2024 campaign, shot by world-renowned fashion photographer Giampaolo Sgura, was created in this beautiful setting. With his images, Sgura transports us to a place of longing, conveys a feeling of lightness and elegantly stages the three models.

The fashion looks in the campaign are all taken from the runway show presented in Milan in September 2023: elegant leather dresses, summery ensembles in shades of yellow and blue, transparent dresses with artistic details, trench coats and utility jackets in the signature print „Honeysuckle“. The floral print, inspired by the artist William Morris, an important representative of the „Arts and Crafts“ movement, can also be found in the CYBILL Bag Honeysuckle. The CYBILL Bags Edge to Edge stand for genuine craftsmanship made in Italy and are shot on the generous terrace overlooking the lake. The DELIA series, consisting of a half-moon bag and a top handle bag, is elegantly presented in the baroque rooms of the villa. The styles of the DIADORA series are photographed in combination with the outfits in light blue with a summery, light flair. The elegant FARAH and SERENA ranges blend harmoniously into the historical beauty of the rooms. The warm sunlight on the terrace, with Lake Como in the background, romantically sets the scene for the model and the black CELESTE bag.

Arts and Crafts: Spring/Summer 2024

The bags in the Spring/Summer 2024 „Arts and Crafts“ collection are an ode to craftsmanship and elegance that is deeply rooted in the Italian aesthetic. Every movement, every seam tells a story of precision and dedication. The natural beauty of materials is emphasized in the designs. AIGNER sees itself as a German brand with an Italian soul - Giampaolo Sgura captures this attitude to life with his images in the new campaign.

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