ROMANTIC ABUNDANCE: FALL/WINTER 2020 COLLECTION
Timeless design, warmth and bohemian chic - the Fall/Winter 2020 Collection ‘Romantic Abundance’ symbolises a plethora of ideas and the fusion of contrasts, where the style of the wild 70s meets the elegance of the 30s.
The colour scheme is reminiscent of the 1970s - earthy and inspired by rural landscapes. Brown acts as the main colour in a variety of different nuances from Cashmere Beige and Java Brown to Dark Green and AIGNER’s signature Burgundy. Bold colours are subtly incorporated and embraced by shades of Brown, creating an intense sense of warmth and a novel countryside feel. The comforting effect is emphasised by materials such as lambskin and teddy fur and blended with the modernity of leather.
In its 55th anniversary year, AIGNER’s Fall/Winter 2020 campaign is dedicated to the idea of sustainability, focusing on the origins of the brand and combining second-hand vintage AIGNER pieces with styles specially designed by Creative Director Christian Alexander Beck. Blouses from the 2010s, trench coats from the 1990s, blazers from the 1980s or blouse and skirt combinations from the 1970s, paired with contemporary leather or teddy fur pieces by Steiff Schulte Webmanufaktur fit quite naturally into the style of the Fall/Winter 2020 Collection.
The looks are perfected with bag models including signature bag CYBILL with the Chesterfield design or crocodile embossing, the AIGNER ‘79 bag with a special Dadino pattern, the TARA bag with the crocodile embossing, the VERONA bag in rich Green and the classic GENOVEVA bag.
The campaign was produced by famous photographer Andreas Ortner, who presented Kim Rieckenberg - the face of the campaign - against a clean Grey and dark Green background to highlight the bags, clothing and accessories in the collection. Deliberately reduced and kept pure, the products are always in the foreground.