AIGNER employees present loungewear collection
As part of the new Spring/Summer 2021 collection, AIGNER is launching a timeless loungewear collection. However, the sweaters, hoodies and jogging pants made of organic cotton are not presented by models, but by employees from the AIGNER headquarter in Munich.
AIGNER is proud of its rich traditional history. Part of this unique DNA are also the employees - some of them being at the company for decades, who have helped shape the brand and made it to what it is today. Therefore, AIGNER decided to shoot the loungewear collection with employees from the Munich headquarter - authentic, informal and full of energy. From the retail manager, the logistics employee to the trainee - everyone is a part of the AIGNER family and contributes to the success of the company. "Especially in this unusual year, we wanted to communicate our familiar atmosphere, in a completely different way. Our statement: Our employees are the heart of our company and we stick together," emphasises AIGNER CEO Sibylle Schön. She and designer Christian Beck are also part of the campaign.
The collection, consisting of sweaters, hoodies and jogging pants, comes in the classic colours Black and Off-white and in the AIGNER trend colours of spring Blossom Pink and Bellflower Blue. The sweaters are adorned with the embroidered AIGNER lettering, the hoodies are discreetly embroidered with the iconic horseshoe logo - the pants always available in the matching colours.
Sustainability is also taken seriously at AIGNER: The collection is manufactured in family-run production facilities in Portugal and is made of 100% skin-friendly organic cotton - no toxic additives are used in production and water consumption is kept low.
The loungewear collection will be available from mid-November 2020 in all AIGNER shops and in the AIGNER online shop.