MOTHER NATURE: SPRING/SUMMER 2021 COLLECTION
In turbulent times, nature provides peace and energy - it grounds people. The new AIGNER Spring/Summer 2021 “Mother Nature“ collection embodies this longing for closeness to nature and one‘s own roots. The colour Green becomes a representative of this feeling and conveys strength, joy and optimism. The shades range from delicate Moss Green to strong Matcha Green. They are accompanied by earthy brown tones such as Terra Brown or Walnut Brown. Honest natural materials such as leather, jute and straw dominate the selection of materials of the collection and focus on sustainability and the conscious use of precious resources. Again in this collection, AIGNER remains true to its roots and combines selected vintage pieces with modern shapes and colours. The new “Mother Nature“ collection is thus a consequent continuation of the last season.
The Spring/Summer 2021 campaign reflects the return to the heritage of AIGNER and the idea of nature. Outfits in light fabrics such as silk, cotton and linen - mostly AIGNER vintage second-hand pieces - accompany the current bag collection. The CYBILL Fiorellina signature bag with a playful meadow flower print is presented with the unisex AIGNER sweater in cream, which will also be available as a set with jogging pants in various colours. The entire athleisure wear collection is made of organic cotton and was produced in Portugal. The simple appearance of the SELMA Bag in Cashmere Beige is highlighted by the clean look of the model and background. The ALEXIS Bag, which is inspired by a shaving case from the AIGNER archives, becomes a trendy piece with its fresh colours and in combination with an all-over sweat look. A summery shadow play of leaves and flowers, a fresh summer breeze and warm light set the scene for campaign face Kim Riekenberg and the current season. The bags, garments and accessories of the collection are showcased in front of a clean background of Green and Brown cotton cloths. Unexcitedly and natural, the products always stay in the foreground. The shooting was again realised by the renowned fashion photographer Andreas Ortner.
